3D logo design
Creating the logo for my personal brand was a creative journey that allowed me to embrace my Vietnamese roots while incorporating my English name.
2023
Logo design
3D design
Passion project
Figma
Vectary
The design process.
I began with the idea of using my initials, TCAD for Thi Chau Anh Dinh and blending it with my English name, Joanne Dinh. After multiple iterations and seeking inspiration, a breakthrough came when I aligned the stem of the letter "J" with "D."
By splitting the stem where the 'J' and 'D' intersected, the bottom part of the 'J' transformed into a rotated 'C,' and the bar of the 'J' naturally formed a 'T.' A diagonal stroke inside the 'D' completed the initials, resulting in the formation of an 'A.'
I began with rough sketches on paper before transitioning to digital design using Figma. The initial digital version didn't meet my aesthetic expectations. I increased the line weight for better visibility but felt that the sharp edges were too harsh and didn't convey the approachability I envisioned for my brand. To strike the right balance, I softened the edges for a more modern quality.
The initial logo design didn't capture the essence I aimed for. It felt incomplete and didn't give the 'T' the prominence it deserved. To enhance balance and cohesion, I joined the top of the 'A' to the junction where the 'T' and 'D' met. It was a simple tweak that ensured each element seamlessly interacted with one another.
Satisfied with the design, I uploaded the logo as an SVG file onto Vectary, a platform that allowed me to bring it to life in 3D.
Early sketches of the logo
Initial digital version of the logo
Reflection.
Exploring the depths of Vectary's features was an exhilarating experience. The possibilities seemed endless, and I couldn't help but envision how 3D design would become an integral part of our daily lives in the next 10-20 years, offering immersive and engaging experiences beyond imagination.
Creating this logo was more than a project – it was a journey of self-expression and growth. I learned the power of blending different elements to create a visually compelling and meaningful design. The logo became a reflection of who I am and what I aspire to be. As I eagerly anticipate the future, I am excited about the limitless possibilities that await, where I can continue to explore and innovate in the world of design.
