Albatross
Empowering young adults in financial confidence through translating jargons into interactive games that aligns with individual financial goals and understanding levels.
2023
Responsive web design
Native app design
UX design
UI design
Solo student project
Figma
Miro
Trello
Competitive analysis insights.
A comparative study revealed the strengths and weaknesses of these apps in terms of personalization, on-the-go learning materials, and progress tracking.
Feature
Personalisation
On-the-go learning
Goals & progress tracking
GoBoldly
Bixie
Rocket
Interview insights.
The interviews unveiled that among the 10 participants, only 30% expressed confidence in their financial literacy, while a significant 70% grappled with varying levels of doubt.
I wish someone could just tailor financial tips to my life. It's not one-size-fits-all, right?
I started a few times, but it's like my motivation evaporated.
I need it to be like a friend, not a finance professor.
Dull and Complex Learning
80% of interview participants found existing financial education materials dull and complex, making them less inclined to engage in financial learning.
Lack of personalisation
90% of interviewees craved personalised learning experiences tailored to their unique financial goals and learning pace.
Motivation & progress tracking
60% of participants admitted to losing motivation when it came to financial education. The absence of a progress tracking system to monitor their advancements was a common lament.
Accessibility
Many interviewees voiced their desire for learning materials that could be consumed on-the-go, a crucial aspect that was not consistently met by existing apps.
Approach.
In the initial stages of the project, a comprehensive competitive analysis was conducted, analysing 3 prominent apps in the financial education space: GoBoldly, Rocket, and myBixie.
Interviews were also carried out with 10 research participants aged between 18 and 28, with a particular focus on their confidence levels in financial literacy.
Problems.
In the initial stages of the project, a comprehensive competitive analysis was conducted, analysing 3 prominent apps in the financial education space: GoBoldly, Rocket, and myBixie.
Interviews were also carried out with 10 research participants aged between 18 and 28, with a particular focus on their confidence levels in financial literacy.
Problems.
Reflection.
Reflecting on my journey with Albatross, I can't help but appreciate how far I've come as a UX designer. This project marks a significant step forward in my growth and skill development compared to the first student project - NGV virtual tour app.
As I delved deeper into the world of UX design, I found myself embracing usability research with more confidence, navigating the intricacies of designing with a more assured hand, and making better research-backed design decisions.
One of the biggest aspects of my growth has been in research, and I attribute it to the hands-on experience from the VicWISE project. I'm now more adept at interpreting research findings and using them to drive design decisions, ensuring that our solutions are rooted in user needs. My skills in UI design have also improved significantly, allowing me to create visually appealing and user-friendly interfaces.
Project Highlights.
Albatross turned complex financial concepts into engaging, bite-sized games. Made learning financial literacy accessible and fun, while providing personalised daily training based on users' individual goals and knowledge levels.
User-centred approach
My design process embraced testing and iteration, enabling us to fine-tune the user experience based on valuable feedback.
Iterative design
The tool introduced a badge and award system to encourage continuous learning and celebrate milestones in users' financial journeys.
Progress tracking & rewards
Challenge.
With this in mind, the project aimed to provide a solution that addresses this critical gap. I understood that the conventional approach to financial literacy often involves dull, jargon-filled materials, making the learning process feel like a tedious chore. Personalisation was another aspect that existing tools lacked, leaving users struggling to align the learning with their financial goals.
The goals were simple:
To empower young adults with the tools and knowledge to take control of their financial future.
To bridge the gap in financial literacy by offering engaging, bite-sized resources that users can learn on-the-go.
To transform passive financial learning into an active and enjoyable journey, with personalized training and motivation for all users.
The design approach, grounded in empathy and a desire to uplift young adults in their financial literacy journeys, was at the core of everything we did with Albatross.
In the ever-evolving landscape of financial literacy, I embarked on the Albatross project with a clear vision: to empower young adults with the knowledge and confidence to navigate the intricacies of personal finance.
According to the 2023 Australian Financial Literacy Survey, only 48% of young adults aged 18-24 reported feeling confident in their financial literacy.
This statistic highlighted a substantial gap in financial knowledge, leaving many young individuals ill-prepared to make informed financial decisions as they ventured into the world of budgeting, saving, and investing.
See other case studies.
Outcome.
Transforming financial literacy education with insight-driven design solution.
Recognising the need for a tailored approach, I introduced a daily training system that adapts to each user's financial goals and level of understanding.
On the homepage, the "Financial tips of the day" feature provides three simple, actionable financial tips and reminders that users can immediately implement.
